Beginning at the early age of 15, CEO and Founder Kait Moffatt taught herself to code HTML and how to use Photoshop. From there she began coding MySpace pages for friends and local bands. She used Photoshop to design logos, posters and graphics, and from there she began using different Internet tactics to promote events and concerts. This was what spawned her love for the Internet.
After 2 years in Health Sciences, Kait hit her quarter-life crisis and transfered her credits to York University where she studied to attain her Honors Bachelor of Liberal Arts degree with a major in Communications. She studied everything from radio and TV, to the evolution of music and media, to marketing and the science of advertising. While studying at York, she worked as a promoter for Toronto events and concerts and quickly learned the ins and outs of Social Media Marketing.
Once graduated, Kait moved from Toronto to Vancouver and began taking on contract work in order to get as much experience as she could. She took an internship as a social media Community Manager, then took a contract position for re-branding a large health distributor, then another contract working at a local tech start-up managing content, social media and public relations. From there she began blogging and shortly thereafter, she started KaySocial.
In 2014, Kait moved from Vancouver to Calgary, AB in order to gain more meaningful work experience to add to her own business. She worked as both a Digital Project Manager for an Advertising agency, then found her niche as a Digital Marketing Strategist for a Digital/IT agency. Kait always knew one day she would commit full-time to KaySocial, so she took an online Computer Science course with Stanford University, she built a strong social media following and developed wire-frames for apps. Once she had all of the experience she needed, she committed to KaySocial.