Here is a quick interview with my dear Twitter and Facebook friend Scott, whom I have never met. The fact that we have never met yet I know about his music, his name change, his new label, and I have sat in on a live streamed DJ set, has sparked (even more of) an interest in me about the power of social networking for exactly that – networking.
The purpose of this interview? Not only do I want to promote talent, but I want to illustrate that actually no, everyone, lack of communicative skills and antisocial behavior is not a product of social media (if you use it for its purpose). In fact, social media creates (dare I say?) relationships, broadens market reach, exposes more people to more talent and allows people to build themselves as artists by excluding expensive middle men such as promoters, managers, flyers and labor.
A belief and vision in your product, in this case music, is the driving force behind success. This interview will demonstrate that being a human will sell your product more than expensive media middle men ever could.
Real name: Scott Zembsch
Dj/Producer name, and why you chose it: Whyel
Scott: Whyel (pronounced “YL”) stands for so much more then the simple letters. Whyel explains “Youth is something we all seem to lose over time and I believe that some of the best times are when we were younger. The lack of stress and adventurous attitude is what we all seem to forget as we get older”. So you see, Whyel is more than just a common stage name, its a life style.
Kait: The name Whyel, to me, can be seen as a vision, and within this vision Scott is able to promote his beliefs through his music – his product. This is a tactic that major companies, or at least the ones who make it, use. A vision and belief is desirable, whereas products without believing in your vision, is just a product.
Q: How would you personally describe your music? I.e. Genre, personality, where you might listen to it, what setting it is perfect for etc.
On a grand scale my genre would be “Electro House” but to get more in depth I would call it Electro House with a big Dutch House influence. You would typically hear my music played at any of the EDM (Electronic Dance Music) festivals, clubs, or raves. With the vast expansion of the EDM scene and its rapidly growing popularity my music is more likely to pop up in more common sources such as radio or other live events.
Kait: Because his music is “discoverable” over the Internet, people can not only listen to but share his product where deemed fit. This “discoverability” is changing the face of artistry, and granting a wider reach even without directly involving Scott in the process.
Q: Over 27k Facebook followers, 11k Soundcloud followers, and 5k on Twitter, how did you manage that?
It was no easy task. I’ve been in the scene for about 6 years now (on social networks for about 4 years) and it has been a long journey to get those kinds of numbers. I guess it was a combination of good marketing on my part as well as music.
Kait: Ask any textbook marketing agency and they would tell you that you’re “doin’ it right” – you just so happen to have the natural instinct and thus it comes off as exactly that. “Good marketing” is definitely right, and you don’t need any best-practice-marketing-101 agency to tell you that.
And of course within a few days of conducting this interview Whyel has surpassed 28k Facebook followers!
Q: How often do you post, on average?
Scott: Facebook, I try to post at least twice a day consistently. Twitter is my network for more personal and or random thoughts. This makes my posting very random and inconsistent. As for Soundcloud I try to release a new tune (original, remix, mashup, mix, etc) every 8-10 days or so.
Kait: Alas, my point above is proven!
Tell me about Pandafunk!!
Scott: Pandafunk is a family. Cant put it any more simply. From an outside perspective it is a record label, and a group of producers. Deorro, being the creator and boss man, has selected a small bunch of us producers. Together we are a close knit family all working for the same goal and dream of making music.
Kait: Exactly what I was hoping to hear/read! Goals, beliefs, dreams and visions are the driving factor behind success, they just so happen to pump out great tunes, as well!
Q: How do you think the Internet has affected the amount of people your music has reached and will reach? Any pros/cons you want to mention? Do you think you would be equally as successful without social media?
Scott: Of course social media has affected the amount of people I have reached/reach. It gives me so many different platforms to promote, distribute, and connect. Without it I feel I would have a much smaller fan base, or the process would have just taken much longer to get to where I’m at.
You can link up with Scott and check out his music at the links below!