If you follow any celebrity, major company like Google, or a trolling account on a social medium like the Hellen Keller twitter page, you will notice the vast amount of followers and/or likes they have. This is because they are famous, not because of their social media strategic planning.
For the rest of us start-ups, individuals, bloggers, writers and the like, we unfortunately have to work for followers and likes. How does one acquire 100k followers? Not over night, and definitely not by playing the waiting game, and also definitely not by assuming everyone will “just know” how wonderfully amazing we are and our 1 tweet a week will be sufficient enough to get global reach and attention.
Here are 3 basic rules to follow to acquire a larger audience reach:
1. Hashtags. This does not mean #lolololol and #idk and #and and #spellingmistakes and #thisisnotevenfunnytodoanymoresostopit. Strategic things like your companies name, an acronym of your current campaign name, your name, or something original and only used by you and your colleagues. That is a proper hashtag. I.e. #KaitMoffatt
2. You will hit a plateau around 600 twitter followers unless you download a bot or an illegal program (which is super lame) to acquire thousands of followers. If you want to be a human, and if you want people to trust your brand, you need to start communicating with people. You have to RT, you have to comment on all Facebook posts, you have to show a side of you (as a person) that your followers feel like they are the only ones who know about it. An example: post a photo of your dog. People love that shit. Don’t post anything spiritual, because if someone doesn’t agree with a belief, they will unfollow. Everyone believes in dogs. Post dog photos.
Further, if someone leaves a negative comment, turn it into a positive. “I’m sorry to hear that! Believe me, I hate the color green too, how would you like a free red one to try out? Its on me!” ….immediate thrill. Free shit, and they were acknowledged! Awesome! Maybe they gained 3 followers just by being exposed to your followers, and that’s awesome too!
Lastly, RT 75% of tweets that you receive from other people. People want to be RT’d. Make shout-outs on Facebook (without disclosing personal info like the fact they bought head-to-toe Spanx from you). Tell people they look great in their new workout kit even though its the same Nike Free 5.0+ shoes and Pro Essentials that absolutely everyone is wearing. Tell them they are awesome and they will love you.
Basically, you need to use your social media. All. Day. Every. Day. Never stop posting on Twitter, post once a day on Facebook, and constantly have a rolling Pinterest/Tumblr/Youtube. The more you use Twitter, the more followers you get.
3. Last but not least, stop being a drone. Your followers are customers, and your customers do more than consume your products. Put yourself into your target audience members shoes, and talk about things that they also like. Like puppies. But aside from puppies, they might also like cooking, smoothies, volleyball, shoes, cocktails, but definitely not cats. Ok maybe cats. Get in their heads and post things that are not just to sell products, but to humanize your brand. Emotions, laughter and happiness are all things the human race can relate to. So, tell your customers something personal, like how you love your mom, and watch the trust and respect grow.
General rule of thumb, humanize your brand. Be a human, not just a seller of things to consumers of things. If you don’t have time to spend your entire day on Social Media, hire an intern. Young people think Social Media is a career (for whatever reason), and they would love to go cross-eyed while tweeting on your behalf. Hire an intern, for free, to tweet.